In cooperation with our partners for memory solutions

In cooperation with our partners for memory solutions

Privacy Policy

(last updated on May 2014)

1. Introduction

Bron Elektronik AG, Hagmattstrasse 7, 4123 Allschwil, Switzerland (hereafter "We", "Us" and "Our") respects Your right to privacy. This Data Protection and Privacy Policy ("Privacy Policy"), explains how We use Your personal information and data collected from the Website and Your rights in respect of such information and data. Personal information provided by You or gathered by Us is controlled primarily by Us as data controller pursuant to the Datenschutzgesetz.

Defined Terms: Words set out in these Terms starting with capital letters have the following meanings:
“Content” means all information, material and media, in particular text, data, artwork, graphics, photos, print, footage, software, sounds, music, recordings, videos and other moving and non-moving images and material created or contributed by Us and whether provided in stream, download, electronic data or any other form on or via the Website; 

“Services” means the services such as the access, software, tools, computer programs (widgets) and Content made available to You via the Website; 

“Website” means

2. Social Plugins

Our Website uses social plugins ("Plugins") from the social networks ("Facebook"), and the micro-blogging service ("Twitter").

is a social network, operated by Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304, USA). When You visit a page of Our Website that contains a Facebook Plugin, Your browser establishes a direct connection to Facebook servers. Facebook directly transfers the Plugin content to Your browser, which embeds the latter into the Website, enabling Facebook to receive information about Your having accessed the respective page of Our Website. We have no influence on the data gathered by the Plugin and inform You according to Our state of knowledge.
If You are logged into Facebook, Your visit can be assigned to Your Facebook account. If You interact with the Plugins, for example by clicking “Like”, or by entering a comment, the corresponding information is transmitted from Your browser directly to Facebook and stored by it. If You are a Facebook member and do not want Facebook to connect the data concerning Your visit to Our Website with Your member data already stored by Facebook, please log off Facebook before entering Our Website. Even if You are not logged into Facebook, there is possibility that the Plugins transmits Your IP-address to Facebook. For the information on the purpose and scope of data collection and procession by Facebook, as well as Your rights in this respect and settings options for protecting your privacy please visit Facebook's privacy policy: Further You can block Facebook Plugins by using add-ons for Your browser, like the "Facebook Blocker".

is a micro-blogging service, provided by Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA). When You visit a page on Our Website that includes such a Plugin, Your browser connects directly with the servers at Twitter. The content of the Plugin is transferred from Twitter directly to Your browser, which incorporates it into the website. For this reason, We have no influence on the amount of data gathered by Twitter with the aid of this Plugin. We provide this information to the best of Our knowledge, which is that only the IP address of Your connection and the URL of Our Website are transmitted when the Plugin is acquired, but are not used for purposes other than display of the content in the Plugin.

3. Tracking Software and Cookies – What are they and how do We use them?

We may use Our own and third party tracking software to help Us analyse Your use of the Website, Content and Services. Such analytical tools use cookies which are text files placed on Your computer’s hard drive by the Website that collect certain information and data about You and Your visits to the Website, such as Your IP address, browser type, the time and length of Your visit, the pages of the Website You visit and other clickstream data. Using this information enables Us to tailor Our Services to You and make Your use of the Services more user friendly and efficient.
Most internet browsers allow You to erase cookies and tracking software from Your computer’s hard drive, receive a warning before they are stored, or to turn off the cookie or tracking software altogether. If You want to know how to do this please refer to Your browser instructions or help screen, but please be aware that if You refuse cookies or tracking software it may lead to a decreased level of functionality of the Website.

Google Analytics
is one of the tracking software We use, a web analytics service provided by Google, Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ). Google Analytics also uses “Cookies”. The information generated by the Cookie about Your use of Our Website (including Your IP- address) will usually be transmitted to and stored by Google on servers in the USA. In case of the activation of IP-anonymisation on Our Website though, Your IP-address will be shortened by Google within a member states of the European Union or within other states that are parties to the European Economic Area Agreement. Only in exceptional cases will Your IP-address be fully transferred to a server of Google in the United States and be shortened there. Google will use this information on Our behalf for the purpose of evaluating Your use of the Website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google will not associate Your IP-address with any other data held by Google. You may refuse the use of Cookies by selecting the appropriate settings on Your browser, however please note that if You do this You may not be able to use the full functionality of Our Website. You can also prevent the acquisition of the data generated by the Cookie (including Your IP-address) by downloading and installing the browser-plugin available by the following link: You can find further information here: 

4. Third Party Sites and Hyperlinks

We sometimes provide hyperlinks and/or advertisements to other websites that are not owned or controlled by Us. Please note that this Privacy Policy only applies to the personal information that We collect through the Website and We cannot be responsible for personal information that third parties collect, store and use through their website. You should always read the privacy policy of each website You visit.

5. Image Rights

The contributing photographers agreed to our Release terms of conditions. These include that the photographer is in possession of the rights to provide the images free and unencumbered by other ownership, liens or other restrictive rights already in place. The same goes for model and property releases.

Bron Elektronik AG takes no liability if one or more of the rights to the images are not properly released by the photographer.

6. Changes to Our Privacy Policy

We reserve the right to make changes to this Privacy Policy without prior notice. You should continue to check this Privacy Policy for updates and amendments, as You will be deemed to have accepted any changes if You continue to use the Website after they have been posted.

© 2014 Bron Elektronik AG