Jason Jia

Skincare Shoot

I have requested to do a model shoot for a skincare product’s autumn advertisement. The client wanted the picture to show off the moisturizer feature of the skincare product. In this case, I wanted to illustrate the translucent skin tone of the model.

I have been requested to do a model shoot for a skincare product’s autumn advertisement.

The client wanted the picture to show off the moisturizer feature of the skincare product. In this case, I wanted to illustrate the translucent skin tone of the model.

First of all, I need to decide on the background color and the lighting setup.  I just use simple lighting for the shoot. I setup three lights. They are positioned at the top, middle and bottom. I put a large softbox on the bottom one to eliminate the shadow from the top light. This also helpd the main light to make the skin tone look more transparent. In addition, I put a black board on both sides to get dimensionality on the face. It also helps to avoid some of the light reflection on the background. I use a blue color for the background, the darker the better. Otherwise, if I get too much light on the background, it will become a bright blue and will look like summer time instead of the autumn feeling i was going for.

In the end, the client was very happy about the result. It is a simple and quick lighting setup and paired with the stable color temperature light from broncolor products you'll get a nice skin tone.

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