David Sheldrick

Shooting Shoes in a Carpark

Recently after attending the MCCVIII launch show at London Fashion Week Men this year, a new shoe brand started by Will.I.Am and his brother Carl Gilliam, I was approached to create images of the new shoes to be used to advertise online. It was a very short notice request and came in only the night before the shoot had to be done, however I jumped to the challenge and already had a great location in mind, that would be suitable for the type of images I was looking to produce.

Recently after attending the MCCVIII launch show at London Fashion Week Men this year, a new shoe brand started by Will.I.Am and his brother Carl Gilliam, I was approached to create images of the new shoes to be used to advertise online. It was a very short notice request and came in only the night before the shoot had to be done, however I jumped to the challenge and already had a great location in mind, that would be suitable for the type of images I was looking to produce.

We setup a small portable studio out of the back of my car in the carpark under my studio, which I would drive around in the carpark to each shooting spot, the carpark was nearly empty most of the time so we could shoot pretty much anywhere we wanted inside. We shot tethered to a laptop in the boot of my car, and used the broncolor Move 1200L kit and Siros 800 L lights to light the space and models.

 
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The highly portable lighting setup meant that we could use the Siros L heads at the back with coloured gels to add more detail & depth to the shots, and the broncolor Move 1200 L & MobiLED kit with the Para 88 modifier as my key light.

My key light (MobiLED & Para 88) was mounted onto the broncolor XXL AC stand which meant I could move it around with ease all over the carpark space and also raise the lights high into the ceiling using the XXL stands great height to create the downward lighting associated with carparks. This was particularly useful for getting the light above the models when we raised the models up onto concrete beams for some shots.

The second MobiLED light connected using the 10m extension cable was placed behind the models, either left or right, to create a slight rim light, lens flare or fill behind the model.

 
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The results where crisp, detailed images that I am really happy with. The architecture of the carpark lends itself to lighting very well, as the large flat grey surfaces pick up the coloured light well, but also brought a sense of neutrality to the shots which really helps the shoes to stand out in the images.

The Move 1200L kit performed outstandingly, with incredible battery life and great light through the entire shoot.

The Siros 800 L batteries did not last as long as the Move kit, but its extremely practical & cordless set up gives the Siros L heads a different dynamic to the Move Kit that make it a great light to always bring along to every shoot.

All in all I had a really fun time using the kits, and gained one more very happy client. The portable kits are a blast to work with and really help elevate any location shots to that gold standard that we all associate broncolor with.

 
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CREDITS

Photographer: David Sheldrick
@davidsheldrick

Designer: MCCVIII
@mccviii.fashion

Sylist: Sian Mulligan
@siansstyle

 
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