Now in its fourth edition, the broncolor Gen NEXT photography project has once again named five young creative talents as competition winners. Over the next three years, the winning photographers will each be supported with broncolor equipment valued at US$24,000. In addition, as Gen NEXT ambassadors they will be able to showcase their work through broncolor’s worldwide channels and on gennext.broncolor.com
Growing up in California, I was first exposed to photography by my dad who was a camera hob- byist. Photography started for me when I created a clothing company in high school. To market the clothing, I gave shirts to various bands and used my dad’s camera to photograph them wearing the products. From there, I started shooting bands outside of the company and became fascinated with music photography.
I moved on from the music industry and further explored other aspects of portraiture. I began experimenting heavily with strobes to tell a story and started shooting larger, cinematic scenes as a part of a series entitled “Dark.” After moving to New York City, I started working on “Set in the Street”, a project where I created and built elaborate interiors, but outside on the street. Now, my work is a combination of staged cinematic scenes and portraiture. Although my work has evolved, the common theme throughout my projects has been sculpting light to tell a story.
Discover more about Justin Bettman:
I was born and raised in the small village of Malmyzh in western Russia. In general, I really love cre- ativity and the ability to create things with my hands. In my childhood, I tried different hobbies, in- cluding modeling and embroidery, but most of all I liked drawing. In 2011 I bought my first camera, a Canon PowerShot. I remember it was terribly expensive for me. At some point in the past years, photography has become a more convenient form of self-expression than drawing or painting.
Starting out, I photographed portraits, but something was missing. I wanted to give meaning and thought to the photo so that the viewer could sink into the image. I was always attracted to my- stical and surrealistic ideas, but it is very difficult to create surrealistic photographs with meaning because you constantly think about the wardrobe, composition, and emotion. Therefore, I cons- tantly consult my peers; but my girlfriend supports me and helps me the most. I have always aimed to create a cinematic image, but now I can’t say that I adhere to a single style. I‘m still looking for myself and trying to develop in different genres such as classical portrait, documentary, reportage, etc. The nature of the artist is a state of mind, so it does not matter what you do with your camera or brush.
Discover more about Dmitriy Rogozhkin:
Hi, I am Philipp, 24 years old, born and raised in Munich. During my childhood, I developed a deep passion for cars. But not just cars, also for beautiful shapes, architecture, and design. When I was 14, I stumbled upon my dad’s camera which I immediately started to play around with. Soon, I discovered my passion for cars worked perfectly with my interest in creating beautiful things, and I started to shoot cars. My work isn’t just about the car. It’s also about finding great scenery and locations that make the cars look even better once positioned in the right spot. The idea is to draw all the attention to the car, but still offer an impressive background. From this, my third passion was born; travelling to find the best spots to photograph cars.
What I love about my work is capturing the uniqueness of each automobile, showing the power of hypercars while highlighting the beautiful details and clever designs of each model. With a back- ground in engineering, I do not only focus on the design, but also the technical highlights of each vehicle. By combining all of my skills for every shoot, I hope that my passion for cars and photo- graphy translates to the viewers.
Nowadays I photograph anything on wheels; from multi-million-dollar hypercars to low budget road trips to the ends of the earth. Enough for now, get out and drive.
Discover more about Philipp Rupprecht:
To be completely honest, I never thought about becoming a photographer. My passion for image making started five years ago when I was expecting my child to be born. However, my love for black and white imagery was with me from early childhood. My parents noticed a talent for pen- cil drawing at an early age and they signed me up for all the art classes available. As a teenager, I became frustrated with the time it would take to finish larger drawings. One day I just swapped a pencil for a camera. From the perspective of time, I happily admit that shooting a final image can take much more time than drawing used to – but I love it.
Photography is something special for me. I am unable to imagine a month, a week and sometimes even a day without grabbing my camera and simply putting my thoughts out there. I feel most comfortable with shooting portraits. Meeting new people, hearing their stories and trying to show all of this in one image is a challenge, but one that I want to accept over and over again.
Discover more about Agata Serge:
Hi! I‘m Ilona D. Veresk, a fashion, advertising and fine art photographer from Moscow.
I started photographing in 2013 as a simple, fun hobby. I am not sure how, but that hobby has be- come a profession and the meaning of life.
I was born in 1993 in Izhevsk. I was a very introverted but creative child. To no secret, I am grateful to my mother for her patience, support, and for giving me every opportunity to work on my inte- rests. I did not even think about how productive the work could be if you enjoy it. In my hometown there were no opportunities for creative self-realization. This prompted me to move to Moscow at the age of 18. I liked the city’s artistic culture which inspired me to work harder on myself.
From there, I became interested in the advertising industry. Later my work turned into something between fashion and surrealism. In each of my series or photos, there is a story of some escape from reality. No matter how fantastical the work, I try to make it as realistic as possible - a fairy tale or a dream that you believe in.
Currently, I am an advertising/fashion photographer, art director, and producer of my own magical stories. I like the process of organizing, preparing, and selecting the seeds from which the picture will grow into a finished image after post-production. My goal in creativity and life is personal im- provement and development through photography.
Discover more about Ilona D. Veresk:
Monday, May 19 2014
Discover the world's hottest new photography project
Friday, May 16 2014
How to shoot with one light
Tuesday, May 13 2014
Creating a cement world for a sneaker shoot
Monday, May 12 2014
Shooting Peter "Kid Chocolate" Quillin
Sunday, May 11 2014
How I partnered up with broncolor
Friday, May 02 2014
Enjoy an overview on how Jason Jia approaches lighting on outdoor fashion shoots